Jebel Ali Racecourse: A Digital Transformation Success Story

Leveraging the power of KODAK S3100 Scanners and the Info Input Solution integrated with advanced AI capabilities, Jebel Ali Racecourse underwent a remarkable digital transformation.

This powerful setup enabled highly accurate data extraction from documents, significantly reducing manual work. The result was a dramatic boost in productivity and a seamless, modern customer experience.

 

Jebel Ali Racecourse: A Digital Transformation Journey

Based in the United Arab Emirates, Jebel Racecourse is one of the most unique racecourse tracks in the emirate of Dubai, located in the heart of “new Dubai.” The facility was built in 1990 and the first season kicked off in 1991 under the direction of H.H Sheikh Ahmed Bin Rashid Al Maktoum.

The Racecourse is widely known for its unique track, attracting many regional and international trainers, top horses, and international jockeys. Along with the growing fame and reputation of Dubai, and due to its cultural roots and heritage, Jebel Ali Racecourse has been in the spotlight for the past 10 years by providing the best experience for both visitors and racers.

With the objective to drive an even better visitor experience, Jebel Ali Racecourse adopted several digital initiatives, one of which was an advanced document processing solution from Kodak Alaris.

Jabel Ali Race Course Info Input Solutions

The Solution: Best-in-Class Scanners and AI-Powered Intelligent Document Processing

“This partnership represents more than a technological upgrade—it’s a strategic transformation that demonstrates how intelligent document processing can redefine business operations.”

The Opportunity & Trusted Partnership

Recognizing the challenges and the opportunity, the Jebel Ali Racecourse team reached out to their partner, TechBee, for guidance.
Kodak Alaris has been a trusted technology partner of TechBee for many years and is recognized as a best-of-breed vendor of high-performance document scanners and a rising leader in the IDP software space.

With the broadest portfolio of solutions in the industry and a Professional Services team that has worked successfully on complex cases for many years, Kodak Alaris was the perfect fit for the Jebel Ali Racecourse team.

The Rollout Plan

  • ✅ Phase 1: Proof of Concept using KODAK S3100 Scanners
  • ✅ Phase 2: Rollout of KODAK Info Input Solution — a browser-based IDP platform
  • ✅ Seamless adoption with measurable gains in productivity

Together, TechBee and Kodak Alaris are empowering Jebel Ali Racecourse with intelligent, efficient, and scalable digital transformation.

The Results: 80% Reduction in Operational Costs

After observing the initial results of the PoC project, Jebel Ali Racecourse had high confidence in the power of the Kodak Alaris solution and moved forward with a real-world test during one of the early races of the season.

The goal? Extract over 1 million data points from an average of 20,000 forms within a strict 120-minute timeline—achieving speed, accuracy, and minimal human intervention.

80%

Reduction in Operational Costs

97%

Accuracy in Form Processing

90%

Savings in Infrastructure Costs

Meet the Team Behind the Success

Vinoth Subramanian

Vinoth Subramanian

Service Delivery Manager, Kodak Alaris

Djalil Djaroud

Djalil Djaroud

Solutions Pre-Sales Specialist, Kodak Alaris

Pramod K.P

Pramod K.P

Marketing Manager, Techbee IT and Designs LLC

Wael Abou Khreibi

Wael Abou Khreibi

Channel Sales Manager, Kodak Alaris

Elias Mouchantaf

Elias Mouchantaf

General Manager, Kodak Alaris

Rami Bachir

Rami Bachir

Regional Sales Director – META & CIS, Kodak Alaris

 

Key Achievements with IDP

  •   80% Reduction in Operational Costs through intelligent automation.
  • 97% Accuracy in advanced handwritten form processing.
  • 20,000+ forms processed in under 2 hours with AI-driven workflows.
  • Seamless Integration between on-prem systems and cloud-native AI engine.

How It Worked

The challenging task required deep collaboration between the Jebel Ali Racecourse and Kodak Alaris teams. Using high-quality images from KODAK S3100 Scanners processed by KODAK Info Input Solution, a custom AI engine was developed to handle the scale and speed.

With parallel threading connecting a local system to a cloud-native AI engine, the data was accurately extracted in real time—delivering winners and prize information with precision.

 

A Partnership for Driving Growth and Service Expansion

🏆

Innovation Champion 2024

Jebel Ali Racecourse recognized for outstanding digital transformation powered by Kodak and TechBee expertise.

💡

AI-Driven Visitor Experience

Delivered seamless Pick & Win games using cutting-edge handwriting recognition and AI workflows.

⚙️

High-Efficiency Systems

Maintained a strict 2-hour SLA with multi-threaded cloud-to-on-prem integration enabled by TechBee.

🤝

Trusted Tech Partnership

TechBee played a central role in planning, implementing, and ensuring success of the digital rollout.


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